This month saw Utopia Creations, Leeds’s most exciting sales and marketing firm open a second office in the City, to increase their dominance in the region.
2017 has been great so far for Utopia Creations as they launch their newest office in Leeds, the sales and marketing specialists are pleased to offer further representation for new and existing clients. Utopia Creations specialises in a personalised form of direct marketing which allows them to connect with their customers’ ideal consumers on a face-to-face basis. By encouraging one-to-one interactions between brand and consumer, Utopia Creations can drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.
Direct event marketing strategies have unique capabilities, including reaching customers in targeted areas, in a low cost zero commitment platform. The one-size-fits-all approach can secure important live markets and can allow strategies to be tailored to reach their maximum potential.
Utopia Creations expose the top reasons why brands need to utilise event marketing:
Face-to-face selling builds relationships and ultimately builds trust. Consumers are becoming increasingly picky with their vendors, choosing those who are socially and economically conscious. Person to person promotions allows brand image and vision to be shared readily. Trust is easier to establish when working face to face with customers. Dedicated sales agents are on hand to answer questions, demonstrate products and offer a friendly smile throughout the entire experience.
A high level of personal service leads to additional referrals, which can result in increased sales. Satisfied customers become mini ambassadors who spread a positive message about their experience with a brand. Referrals from friends or family hold considerable value and are more likely to influence a decision that a manufactured advertisement regardless of how engaging it may be.
Face-to-face selling simplifies complexity, getting to “yes” faster. Irrespective of product or service being sold, a face to face sales set up is streamlined and offers the consumer more opportunities to tailor their packages to ensure maximum effectiveness is achieved. What’s better than a private executive to provide expert advice on options and offer their experience to maximise the potential of the new investment.
Utopia Creations are excited to increase their market reach through 2017 and beyond, the possibilities for their clients is endless.